The thesis
Double Date Packing already owns the hard part — built-out listings, real reviews, and a live Seller Central account. What it doesn't own is an ad engine; the account has been left on life support with no money behind it.
Review benchmark
2635
Category average review count across the arena — the bar you're competing against.
Sources: smartscout (2026-07-30T20:53:46.434Z)
Investment
The terms, in plain language — every figure is computed, none is estimated.
Monthly investment
$3,000/mo
A base fee covers the work; commission applies only to growth above your baseline — every figure is computed, none is estimated.
Commission Calculator
Slide to any month's revenue — retainer plus marginal commission, computed by the same code that writes the invoice.
Commission overview
How the fee is calculated
Worked example at $120K / mo
That’s an effective 3.9% of revenue at that scale.
Monthly Amazon revenue
$75,000/mo
Incremental vs today
$25,000
Base retainer
$3,000
Growth commission
$750
Total monthly fee
$3,750
Effective fee: 5.00% of revenue — you keep 97¢ of every incremental dollar we create.
Where your monthly revenue goes
Effective agency fee as you scale
The step-down keeps your effective rate low even as revenue scales well past today.
One-time creative package
$6,500 one-time
Covers 4 PDPs, Brand Story, A+ Content, Storefront. Payment due before creative work begins; monthly management starts after creative delivery.
Because every fee is computed from the structure, your effective rate falls as the account grows — from ~62.5% of revenue at your confirmed $4,800/mo baseline to ~5.11% at our modeled $71,000/mo month-12 run-rate.
You raised this directly: Concern about fees and desire to find a way to pay a lower fee on Amazon — the structure above is the answer.
Your market, measured
Sourced numbers — the standard of information the engagement runs on.
Keyword 1
dates
106,010 searches/mo
Keyword 2
medjool dates
37,813 searches/mo
Keyword 3
dried dates
8,055 searches/mo
Keyword 4
organic medjool dates
6,412 searches/mo
Amazon's platform economics: ~15% referral + ~15% FBA fulfillment ≈ 30% of sales — Amazon’s platform cut before ad spend. — the real cost floor every forecast in this proposal is built on.
Sources: smartscout (2026-07-30T20:53:46.434Z)
Where you fit
Two lenses: the broad category, then the arena you actually compete in.
| Brand | Share of voice |
|---|---|
| Terrasoul Superfoods | 21.15% |
| Fresh Produce (Brands May Vary) | 12.54% |
| realsy | 8.17% |
| Yupik | 6.62% |
| Natural Delights | 5.68% |
| SUNBEST NATURAL | 4.09% |
| 365 by Whole Foods Market | 4.03% |
| Anna and Sarah | 3.4% |
| We Got Nuts | 3.05% |
| Double Date Packing | 0.12% |
Lens 2 — the arena, in revenue
| Brand | Est. monthly revenue |
|---|---|
| Terrasoul Superfoods | $279,945/mo |
| Fresh Produce (Brands May Vary) | $166,059/mo |
| realsy | $108,105/mo |
| Yupik | $87,641/mo |
| Natural Delights | $75,186/mo |
| SUNBEST NATURAL | $54,100/mo |
| 365 by Whole Foods Market | $53,404/mo |
| Anna and Sarah | $45,074/mo |
| We Got Nuts | $40,348/mo |
Sources: smartscout (2026-07-30T20:53:46.434Z)
Where we win
Strategic moves grounded in your goals and the data.
01 · Your goal
Use a stronger Amazon store/presence to support their retail business
Rebuild the product detail pages with A+ content and a fuller image set so the listing actually tells your brand story and feeds SEO — the same store your retail conversations can then point to. Competitors in the category carry an average of 2635 reviews, and A+ content is what turns that browsing traffic into buyers who understand the product before they add to cart. You'll see a detail page that reads like a brand instead of a placeholder, and a store your retail team can stand behind with confidence.
02 · Your goal
Grow Amazon sales / scale into the category because they are currently missing revenue
Stand up a funded advertising engine against your existing rankings so you stop leaking sales you're already positioned to win. The category leader today holds 25% of the market while you sit at a fraction of that — the gap is unfunded demand, not missing product. As spend goes to work you'll see impressions, ranked keywords, and order volume climb off the flat line the account has been running at.
03 · Your goal
Ability to run seasonal pushes (Christmas, New Year's, Ramadan) with agency help
Build calendar-driven pushes around Christmas, New Year's, and Ramadan so your peak demand windows get real budget behind them instead of coasting through. Even your core keywords pull steady traffic — around 450 searches a month each — and seasonal spikes stack on top of that base, which is exactly when a funded push pays back fastest. You'll see campaigns timed to each event and a store dressed for the season, ready before the demand arrives.
The first 90 days
Build, activate, scale — anchored to your calendar.
Days 1–30 · Build (Sep 1 – Sep 30)
- Advertising management (Sponsored Products, Sponsored Brands, video, DSP)
- Catalog & listing management (content, backend SEO, page-score optimization)
Days 31–60 · Activate (Oct 1 – Oct 30)
- A+ Content & Brand Store (build, refresh, cross-sell architecture)
- Creative support (up to 10 refreshed assets per quarter)
Days 61–90 · Scale (Oct 31 – Nov 29)
- Inventory management (forecasting, deal/event inventory locks)
- Reporting & strategy (weekly reporting, monthly strategy & pacing calls)
Service cadence — standing commitments
- Advertising management — full-funnel strategy across Sponsored Products, Sponsored Brands, Sponsored Display, and retargeting; monthly KPI reporting (ACoS, TACoS), keyword harvesting, bid optimization, and launch support for new SKUs.
- Creative support — seasonal and promotional asset refreshes, consumer review mining to inform messaging updates, up to 10 refreshed assets per quarter.
- Catalog optimization — backend SEO, buybox management, bi-weekly 3P seller audits, quarterly competitive analysis.
- Forecast & inventory planning — quarterly sales forecasts, bi-weekly replenishment recommendations, FBA fee audits, and stockout prevention planning.
- Customer service & reviews — buyer inquiry responses within 24 hours, bi-weekly review audits, Terms of Service violation reporting.
- Account troubleshooting — proactive monitoring for suppressed listings, stranded inventory, and compliance issues; primary Amazon Seller Support liaison.
- Promotional planning — coupons, Lightning Deals, Prime Exclusive Discounts; execution and performance tracking during all deal periods.
- Monthly strategy calls — monthly pacing reviews and strategy adjustments, plus quarterly business reviews on forecast and category trends.
Creative buildout — what gets made
Brand Story
Development of the Amazon Brand Story module including narrative copy, imagery direction, and brand identity elements that communicate the brand’s origin story and product differentiation to shoppers.
A+ Content
Strategy, copy, and buildout of A+ Content modules across the scoped PDPs — comparison charts, lifestyle imagery placement, product callouts, and enhanced brand messaging to improve conversion and reduce returns.
Amazon Storefront
Full Storefront architecture and buildout: page structure, hero banner creative, product collection merchandising, and branded navigation designed to convert traffic from both ads and organic discovery.
Forecast
Directional 12-month model — from your confirmed baseline to our modeled target.
Your baseline (confirmed)
$4,800/mo
The starting point, confirmed at review.
Month-12 target (our projection)
$71K/mo by month 12 — our modeling projection
Archipelago's modeling projection — not a client-stated goal.
| Month | Revenue | MoM | Ad spend | TACoS | Net profit | Net % |
|---|---|---|---|---|---|---|
| Sep 2026 | $4,800 | – | $240 | 5% | $-1,992 | -41.5% |
| Oct 2026 | $10,818 | +125.4% | $590 | 5.5% | $-777 | -7.2% |
| Nov 2026 | $16,836 | +55.6% | $995 | 5.9% | $382 | 2.3% |
| Dec 2026 | $22,855 | +35.8% | $1,454 | 6.4% | $1,488 | 6.5% |
| Jan 2027 | $28,873 | +26.3% | $1,969 | 6.8% | $2,538 | 8.8% |
| Feb 2027 | $34,891 | +20.8% | $2,538 | 7.3% | $3,534 | 10.1% |
| Mar 2027 | $40,909 | +17.2% | $3,161 | 7.7% | $4,475 | 10.9% |
| Apr 2027 | $46,927 | +14.7% | $3,839 | 8.2% | $5,362 | 11.4% |
| May 2027 | $52,945 | +12.8% | $4,573 | 8.6% | $6,193 | 11.7% |
| Jun 2027 | $58,964 | +11.4% | $5,360 | 9.1% | $6,971 | 11.8% |
| Jul 2027 | $64,982 | +10.2% | $6,203 | 9.5% | $7,692 | 11.8% |
| Aug 2027 | $71,000 | +9.3% | $7,100 | 10% | $8,360 | 11.8% |
Incremental revenue
$397,200
Year one, above holding the baseline flat.
Net profit trajectory
$-1,992 → $8,360
Month 1 to month 12, after all modeled costs.
Avg TACoS
7.5%
Ramps as the growth investment scales.
Track record
The same playbook, proven at scale.
Assouline / LVMH · luxury publishing
10x revenue growth
Scaled Amazon revenue from $600K to $7M/year while maintaining sub-10% TACoS.
Healthybaby · baby care
$10M first-year launch
Launched Amazon from zero to $10M in first-year revenue while sustaining sub-15% TACoS.
Elemis Beauty · beauty
+67% YoY growth
Grew Amazon revenue from $18M to $30M (+67% YoY); reduced branded keyword cannibalization 75%, helping preserve margin.
Enterprise portfolio (pre-Archipelago)
$120M+/yr managed
Managed a $120M+ annual Amazon portfolio across enterprise consumer brands. Results achieved directly by Conner Braidic as Amazon growth lead, prior to founding Archipelago Concepts.
Next steps
De-risked from day one.
We heard you: Concern about fees and desire to find a way to pay a lower fee on Amazon
We heard you — this is on the kickoff agenda, addressed with your live account data.
We heard you: Reluctant to pay to redo the store before the branding/bags are redone
We heard you: Doesn't want to spend money while being improperly categorized (as dried dates)
01 · Sign & connect
Terms in the Investment section, then account access — read-only until you say otherwise.
02 · The custom audit
Delivered within 5 business days of kickoff, built from your live account data — no estimates, no placeholders.
03 · Plan goes live
Kickoff matched to your timeline: Wants to make a decision this week (or within two weeks), after sitting down with Steve next week.
Confidential — this document and the financial projections it contains are intended solely for the use of the named recipient. No third-party disclosure without prior written consent.